CCM: Ausnutria: Sales of Infant Goat Milk Formula Up by over 70 percent 07-08-2016

On 30 March, Ausnutria Dairy Corporation Ltd. (Ausnutria, stock code: 1717.HK) released its full-year 2015 financial report. Key figures are:

  • Sales: USD325.7 million (RMB2.1 billion), up by 7% YoY
  • Gross profit: USD91.4 million (RMB590 million), up by 4% YoY
  • Net profit: USD7.8 million (RMB50.6 million), down by 43.9% YoY


Imported infant goat milk formula Kabrita: sales up by 78.4%


In 2015, Ausnutria achieved sales of USD83.6 million (RMB540 million) from the Kabrita line (a brand imported from the Netherlands), up by 78.4% YoY. Sales volumes of Kabrita witnessed a CAGR of 128.9% in 2011-2015. According to China Customs, the import value of Kabrita made up 63% of the national infant goat milk formula figure. 


“We have already established affiliated companies in Russia, the US, Canada, Europe and the Middle East, for the sales of Kabrita. In the future, we will continue promoting this line in other countries and regions,” said Ausnutria in its financial report.


In September 2015, Li Yimin, General Manager of Hyproca Nutrition Co., Ltd. even stated, “Kabrita has now played a vital role in increasing sales for Ausnutria. In 2016, we aim to achieve USD154.8 million (RMB1 billion). To date Kabrita is mainly sold in mother and baby stores (about 90%), as well as in premium key accounts. In future, our marketing strategy will be focused on the promotion of infant goat milk formula.”




Liquid milk business to be developed


In 2015, Ausnutria achieved a growth of about 33.8% in sales of own-branded base powder, to USD185.8 million (RMB1.2 billion). In particular its major 3 brands, Allnutria, Puredo and Hyproca 1897, recorded growth of 8.1%, 39.2% and 16% respectively.


In 2014, Ausnutria launched the technological reconstruction of its 3 plants located in the Netherlands, to ensure product supply and profits along the whole supply chain. Such a huge project undoubtedly increased the company’s costs.


In 2015, the company witnessed large declines in net profits – at the time, trade sources commented that the reconstruction period took longer than expected and that production volumes after the reconstruction were inconsistent, which has led to severely short supplies and setbacks in the company’s profits.


Notably, another Ausnutria plant constructed in the Netherlands in 2014 with a total investment of USD47.8 million (RMB309 million) will be put into trial operation at the end of 2016, which is expected to greatly improve production capacity and quality, and to enhance the profitability further, according to Ausnutria’s financial report.


In 2016, the company will continue focusing on the Chinese market, and will also enter other developing Asian markets. Meanwhile, it will continue to build its brand and will invest in building its upstream supply chain, to improve its capability.


In addition, Ausnutria will develop a functional liquid milk business and will form a team to run its nutrition business in China, so as to achieve product diversification.


According to Ausnutria’s business plan, it will import nutritional products, targeted at the Chinese market. Initially, the company has invested in the liquid milk (55% stake) and the nutrition businesses (60% stake), with the rest of the shares held by managing teams.


Ausnutria's Financial Performance, 2012-2015


Source: Ausnutria Dairy Corporation Ltd.


This article comes from Dairy Products China News 1604, CCM



 

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